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Over 5000 Bicycles On Display At Our Regent St. Stores!

Over 5000 Bicycles On Display At Our Regent St. Stores!

Bicycle Community

Not only does the Midwest Bicycle Show & Sale bring together bicycle manufacturers to show and sell their newest products, Midwest Bicycle Show & Sale also brings together all those who support bicycling for any of a myriad of reasons. Passionate volunteers from bicycling groups are welcome, Midwest Bicycle Show & Sale always donates the space! Here are some of the bicycle advocacy charity coordinators, bicycle tour group leaders, and bicycle club organizers that will be here in 2016!



Bicycle Federation of Wisconsin is a statewide, nonprofit bicycle-advocacy organization with thousands of membersBicycle Federation of Wisconsin

Join Today!
Our Vision We are here to help make Wisconsin one of the best places in the world to ride a bike. We want residents and visitors alike – from all backgrounds – to make cycling a central and convenient part of the Wisconsin experience. Our Mission The Bike Fed is here to cultivate, motivate and unite a strong community of citizens as well as business and political leaders to move bicycling forward in Wisconsin – through education, legislation and involvement. What have we done for you lately? The Bike Fed is a growing nonprofit organization that represents thousands of members and the interests of the 2.5 million residents and visitors who ride bikes in Wisconsin every year.  From occasional recreational riders, hardcore racers, mountain bikers, commuters and everyone in between. We are the only state organization working daily for the interests of everyone who rides a bike, no matter their area interest or experience. What does that mean? To make Wisconsin more bikeable, we have to be actively engaged in advancing probiking legislation, education and activities. We’ve made some big strides forward: How we legislate
  • Passed law mandating 3-foot passing space
  • Passed anti-dooring law
  • Defined bicycle as a legal vehicle on the road
  • Added $5 million in state funds for bicycling
  • Restored $2 million to state budget after it was cut
How we educate
  • We offer fun beginner bicycle rides, safety information at hundreds of events and bike law classes that help both bicyclists and motorists understand how to be safe on the road.
  • Our Wisconsin Bicycling blog provides valuable tips, cutting-edge information and breaking news on all things bike-related.
  • We help thousands of children learn how to safely bike and walk to school.
  • Our annual Bicycle Summit, offers many unique speaking and listening session from various experts in bicycling.
How we encourage
  • Bike to Work Week encourages thousands of Wisconsinites to take on the commute by bicycle.
  • The Wisconsin Bike Challenge involves more than 6,000 participants, logging more than 2 million bicycle miles.
We love bicycling and we love Wisconsin. We believe that by making our state a better place to ride a bike, we make it a better place to live, visit, work and run a business. Take a look at some of the other pages in this section of our website to learn about our core programs, campaigns, job opportunities and to meet our growing staff.  

Capital Off-Road Pathfinders (CORP)

Capital Off-Road Pathfinders (CORP), is the Dane County chapter of IMBA, an organization dedicated to building sustainable trails as well as promoting and creating environmentally responsible off road bicycling opportunities. If you’re looking for a riding partner, to help build/design a trail, or just info on the local MTB trails… this is where you want to be. We also run several races and other group events during the year, and have informal group rides most weeknights in season. We meet casually once a month at a local bike trail (warm night) or indoor location (cold) for discussions, bike trip planning, trail building planning, and what-have-you. Summer location rotates between the local trail locations with a ride afterwords. Winter location to be announced on a monthly basis. All encouraged to come for the ride, the meet, or both. Check out the CORP website for more information about the organization, as well as information about local trails, rides, and races.


Trek 100: A Ride For Hope

The 27th Annual Trek 100 bike ride will be held on Saturday, June 11, 2016. The Trek 100 is the largest annual fundraiser for the MACC Fund – Midwest Athletes Against Childhood Cancer. Collectively the Trek 100 has contributed more than $13 million to support pediatric cancer research. This level of fund raising is achieved thanks to riders who acquire pledges per mile they ride, sponsors and volunteers.he annual bike ride through Southeastern Wisconsin will begin and end at Trek Bicycle’s Corporate Headquarters in Waterloo, Wis The annual bike ride through Southeastern Wisconsin will begin and end at Trek Bicycle’s Corporate Headquarters in Waterloo, Wis. Trek Bicycles is located ten minutes north of Highway 94, off of Hwy 89. The course will loop through scenic Wisconsin farm country. This event is organized to be fun, yet challenging for riders of all levels. Select the 100, 62, 36, or 19-mile route option. All routes lead to a great experience! Registration Begins March 1st, 2016. The entry fee is $45 per rider by May 27, 2016 and includes a great t-shirt, pre-ride breakfast, lunch and post-ride festivities, including libations from Capitol Brewery for riders over twenty-one years old. The Trek 100 signifies a “Ride for Hope” as pledges are required to support childhood cancer research. Great Trek wearables and bicycles reward pledge-raising efforts! Participants should register by the May 27th deadline by visiting www.trek100.org.

Bike Wisconsin Tours

As well as bringing together all the bicycle manufacturers to show and sell their 2011 products, Bike-O-Rama also brings together all those who support bicycling for any of a myriad of reasons. Passionate volunteers from bicycling groups are welcome. Bike-O-Rama always donates the space! Here are some of the bicycle advocacy charity coordinators, bicycle tour group leaders, and Bicycle Cliff organizers that will be here in 2011! Come bike Wisconsin and discover why the Dairy State is one of the best in the nation for cycling. If you are a cyclist that loves high mileage and soaring hills, we have a challenging ride for you. If you are a satisfied veteran of past rides, we have that ride that you came to love so much. And if you’re a laid-back biker who likes to stop and smell the daisies, we have an easy, family-friendly adventure for you. On all of our tours, you will follow winding rivers or great lake shorelines, explore quaint villages, delight in our lush forests and picturesque family farms, enjoy the flavors of the dairy land and spend time with friendly Wisconsinites – all while rolling on smooth, low-traffic farm-to-market roads. This is where you want to bicycle! At Bike Wisconsin®, we organize fun tours in beautiful places for people of all ages and abilities. Whether you are new to bicycle touring or are a seasoned veteran, we have a bike tour for you. All tours are designed "by cyclists for cyclists", with a commitment to support our host communities and promote the fun, fitness, adventure and great times available to you when riding a bicycle. At Bike Wisconsin®, we organize fun tours in beautiful places for people of all ages and abilities. Whether you are new to bicycle touring or are a seasoned veteran, we have a bike tour for you.

The Tours:

GRABAAWR® (Great Annual Bicycle Adventure Along the Wisconsin River): June 18th - 25th, 2016 (31st Annual) http://facebook.com/GRABAAWR Bike Northwoods: July 9th - 15th, 2016 (18th Annual) http://facebook.com/bikenorthwoods SAGBRAW® (Schramm's Annual Bicycle Ride Across Wisconsin): July 30th - August 5th, 2016 (39th Annual) http://facebook.com/SAGBRAW  

Registration for 2016 is now open

Bike Wisconsin Tours will be on hand at the Midwest Bicycle Show and Sale showing off their various tours and to answer your questions about riding throughout Wisconsin.  

Tour de Cure 2016

Pick up your bike, dust off your spokes and join the American Diabetes Association as we cycle for a cure for diabetes. Tour de Cure is a ride not a race and offers a memorable day of cycling and fun. This ride is designed for recreational and avid cyclists. Ride times are staggered so team members on different routes can all get together afterwards and celebrate. Choose from five route lengths, 100K (62 mile), 50K (33 mile), 20 mile, 13 mile and 4 mile family. All routes feature moderately level terrain and country views as we head out of Madison to ride, with fully stocked rest stops, well-marked routes, and SAG (safety and gear) vehicles. When you return, you will be treated to a post-ride party with live entertainment and a tasty lunch. Choose the course that is right for you. Invite family, friends and co-workers to join you to form a team in the fight against diabetes. Make a difference in the fight against diabetes. REGISTER TODAY! $25; $35 after April 1 Fundraising requirements: $200 each rider. Pick up your bike, dust off your spokes and join the American Diabetes Association as we cycle for a cure for diabetes. Tour de Cure is a ride not a race and offers a memorable day of cycling and fun. This ride is designed for recreational and avid cyclists. Sponsored locally by American Family Insurance, Ho-Chunk Gaming – Madison, Don Miller Subaru, UW-Health, NBC15 and Z104. Sponsor: American Diabetes Association Location: American Family Insurance Headquarters 6000 American Parkway Madison, WI 53783 Phone: 608-222-7785 Date: Saturday, May 21, 2016 Web: http://diabetes.org/tourmadison

10th Annual Lupine Junefest

Sat. June 10, 9am -3pm, Mercer,WI. Loon Capital of the World Come and join us for the 10TH ANNUAL LUPINE JUNEFEST at W. S. Carow Park on Saturday June 13, 2015 from 9 to 3, rain or shine.
Celebrate the blooming of the Lupine wild flower in the beautiful northwoods of Wisconsin! Select one of our BIKE TOURS; 10, 26, 28 or 50 miles and enjoy the rolling hills, lakes, rivers, forests, wildlife and miles of blooming Lupines throughout the southern part of Iron County. All rides travel on paved roads. SAG vehicle support, goodie bags with T-shirt and lunch coupon, food, water and comfort stops provided. Registration begins at 7:30 am, group start at 9:00 am.
We invite you to come in on Friday evening, June 10 to attend our MEET AND GREET at Great Northern Hotel 5070 N Hwy 51, Mercer, from 5-7. .Other festival activities include an Art/Craft Show, a Classic Car Show, a Bird Festival, live music, and more! Stay over with one of our lodging providers to begin enjoying your beautiful northwoods experience!
Proceeds from our festival will be used to support the new Mercer Bike Trail that will connect to the Manitowish Waters and Boulder Junction Bike Trails. Your support is much appreciated! 
Register online at www.lupinejunefest.org or www.mercercc.com, For more information info@mercercc.com or call Shari 715-476-0071, bike coordinator.

33rd Annual Bike MS: Toyota Best Dam Bike Tour

Bike MS: TOYOTA Best Dam Bike Tour is more than a ride. It’s a weekend cycling experience driven by camaraderie and marked by inspiration, determination and fun – one where every pedal stroke brings us all closer to a world free of multiple sclerosis. Part of a premier series, the 2016 ride will take placeAugust 6-7 and travel from the Milwaukee area to Madison with an overnight stay in Whitewater. It features multiple route options including a century loop each day (a one-day option is available too). No matter which route you choose, you’ll experience the thrill of Wisconsin’s spectacular terrain and – as a fully-supported event – enjoy all-inclusive amenities including meals, rest stops, mechanical support and lodging. You’ll also receive a Bike MS: TOYOTA Best Dam Bike Tour T-shirt, finish line medal and completer bag, and  participate in the not-to-be-missed Saturday evening celebration. During the Best Dam Bike Tour’s 33-year history, cyclists have raised more than $25 million to support research, programs and services for the more than 11,000 Wisconsin residents diagnosed with MS – which is believed to be one of the higher prevalence rates of MS in the nation. Sign up for Bike MS: TOYOTA Best Dam Bike Tour by January 31 for just $35. The registration fee increases to $45 on February 1 and to $55 on June 1. The fundraising minimum is $300.First-time riders can waivethe registration fee with the Ticket to Ride. Register online at www.bestdambiketour.org or by calling 855-372-1331. Contact the Wisconsin Chapter at 262-369-4400 or info.wisMS@nmss.org for more information.

Act 13: The Wisconsin AIDS Ride

The Wisconsin AIDS Ride will take place July 30th – August 2nd, 2015. The Ride will be long. It will be tough, 300 miles in just 4 days. And it may very well be the best four days of your life! The Wisconsin AIDS Ride raises funds and awareness for AIDS Network, the HIV/AIDS service provider in southern Wisconsin. All riders are 100% supported. Register to ride and start fundraising, training, and becoming part of the ACT community. Donate today and support our goals of educating the community, raising awareness, and teaching tolerance about HIV/AIDS. Support our Riders and Crew members in reaching their personal fundraising goals, or donate directly to the Ride through a cash or in-kind sponsorship. Thank you for your support!

For more information or to register visit http://www.actride.org/




The Leukemia & Lymphoma Society’s Scenic Shore 150 Bike Tour


July 18th & 19th 2015. scenic shore logoThe Scenic Shore 150 Bike Tour takes its riders through some of the most scenic roads in the state! Starting in Mequon, WI and finishing in Sturgeon Bay, WI, riders cycle along Lake Michigan’s shoreline and enjoy a volunteer supported route with rest stops, bicycle support, and other amenities. Your registration includes a rider t-shirt, completion medal, SAG support, three meals each day, luggage transportation and more! We were voted Favorite Charity Ride at the 2010 Feddy Awards presented by Wheel & Sprocket and the Bicycle Federation of Wisconsin!

The Leukemia & Lymphoma Society’s  Scenic Shore 150 Bike Tour  2010 Bicycle Federation of Wisconsin Feddy Award Winner for Favorite Charity Ride We will begin riding each morning at 7:30 a.m. On day 1, Saturday, July 18, 2015, we start from MATC-Mequon and travel 75-miles on the most scenic roads in the state with fully-stocked rest stops every 10-12 miles. We do offer an additional 25-mile loop this day, as well. There is SAG support all the way along the route. The route and riders are also supported by the wonderful staff of Wheel & Sprocket. Enjoy a deli-style lunch on the lake in Sheboygan. Day 1 ends at the University of Wisconsin-Manitowoc. Enjoy the cool lake breezes along with refreshments, a delicious dinner, great music, and an awards ceremony to top off the evening. In order to receive dinner, at time of registration you must select to opt-in for dinner. Riders may chose to camp along the shores of Lake Michigan or "camp" indoors at the UW-Manitowoc campus. This is included in your registration cost. Riders may also stay in a hotel of their choice in Manitowoc. Shuttle busses to all Manitowoc area hotels will be provided. On day 2, travel the remaining 75-miles through quaint towns and along incredible shorelines. Enjoy a catered lunch in Algoma. This amazing weekend ends with a party in Sunset Park in Sturgeon Bay. Enjoy great food, music, and the beach! Relax in our deluxe coach busses as we return to MATC in Mequon! The Scenic Shore 150 is in its 23rd year, and is a pivotal fundraiser in the fight against blood cancer. The funds raised through corporate and individual contributions help to find cures and better therapies for leukemia, lymphoma, Hodgkin disease and myeloma, and to provide information, education and support for patients and their families. Over 75% of every dollar donated is directed to the LLS mission. For more information visit www.scenicshore150.org or call 262-785-4272.



Shuttleguy Bicycle Tours in Wisconsin

Shuttleguy specializes in superior bicycle touring Recumbent bike or standard bikesservices for bicyclists with discriminating taste.Shuttleguy specializes in superior bicycle touring services for bicyclists with discriminating taste. Since 1999, Tym Allison and his family have been providing thoughtful, quality enhancements including camping, hotel, transportation and charter services that meet the needs of cyclists who love bicycle touring. Their pleasant, professional, fun-loving staff creates a sense of community that will add to your bicycle tour experience. Through integrity, high-standards, and an attention to detail, they manage your concerns allowing you to enjoy a care-free bike tour. Indulge in one of their luxurious services on your next bicycle tour! Now serving the following bike tours:
  • Shuttleguy Tours Wisconsin State Park Ride
  • Shuttleguy Tours Tri-State in Wisconsin, Illinois and Iowa
  • Shuttleguy Tours BREW (Microbrewery Ride in Wisconsin)
  • Shuttleguy Tours Mississippi River Trail Weekend in Iowa and Wisconsin.
To register online, simply click this link!

Friends of The Badger Trail

Badger State Trail is a "Rails to Trails" trail extending from Madison, WI to the Illinois state line intended for bicycles and hikers during warm months and snowmobiles and limited ATV use during the winter. With one end of the trail located in Madison, a tunnel (considered to be the darkest trail tunnel in Wisconsin), and the distinction of being the only inter-state trail in Wisconsin, the Badger State Trail is becoming the most popular trail in the state. The trail is the old Illinois Central Railroad corridor. The Badger Trail connects to the Southwest Path, the Military Ridge State Trail and the Capitol City Trail in Madison. The trail is blacktopped from Madison to Purcell Road (North of Belleville). From Purcell Road to the Illinois state line limestone screenings provide a hard smooth surface for your biking and hiking enjoyment. The highlight of the trail is the restored 1200-foot long Stewart Railroad Tunnel that was finished in 1887 and is located south of Belleville. Because of a slight bend in the tunnel, you gaze into total darkness. We recommend that you bring a bright flashlight. This tunnel may not be the longest trail tunnel in Wisconsin, but is considered by many to be the darkest in Wisconsin. From the tunnel, the trail continues south to Monticello where it crosses the Sugar River State Trail. From Monticello the trail continues to Monroe and then on into Illinois. At the Wisconsin state line it connects to the Jane Addams Trail which brings you to Orangeville and Freeport, IL. The Jane Addams Trail is part of the Grand Illinois Trail System. Communities along the trail all welcome trail users. May we suggest you go to the links for the communities at the top of this page to better plan your visit. If you are part of a group, may we suggest you reserve a shelter in the community you are starting and/or ending. Green County is famous for its many cheese factories and two breweries, so plan on bringing part of Green County home with you. For more information visit FriendsOfBadgerStateTrail.org

Wisconsin Historical Press Society

On rails-to-trails bike paths, city streets, and winding country roads, the bicycle seems ubiquitous in the Badger State. Yet there's a complex and fascinating history behind the popularity of biking in Wisconsin--one that until now has never been told in depth. Meticulously researched through periodicals and newspapers, “Wheel Fever” traces the story of Wisconsin's first "bicycling boom," from the velocipede craze of 1869 through the "wheel fever" of the 1890s. From the start it has been defined by a rich and often impassioned debate over who should be allowed to ride, where they could ride, and even what they could wear. Many early riders embraced the bicycle as a solution to the age-old problem of how to get from here to there quickly and easily. Yet for every supporter of the "poor man"s horse, there were others who wanted to keep the rights and privileges of riding to an elite set. Women, the working class, and people of color were often left behind as middle- and upper-class white men benefited from the "masculine" sport and all-male clubs and racing events began to shape the scene. Even as bikes became more affordable and accessible, a culture defined by inequality helped create bicycling in its own image. "Wheel Fever" is about the origins of bicycling in Wisconsin and why those origins still matter, but it is also about our continuing fascination with all things bicycle. From "boneshakers" to highwheels, standard models to racing bikes, tandems to tricycles, the book is lushly illustrated with never-before-seen images of early cycling and the people who rode them: bloomer girls, bicycle jockeys, young urbanites, and unionized workers. Laying the foundations for a much-beloved sport, "Wheel Fever" challenges us to imagine anew the democratic possibilities that animated cycling's early debates. Nicholas J. Hoffman is curator at the History Museum at the Castle in Appleton, Wisconsin, and has written articles for the Wisconsin Magazine of History. His lifelong interest in Midwest history led to a master’s in history from the University of Wisconsin–Milwaukee. A native of Hillsboro, Wisconsin, and an avid cyclist, he enjoys exploring the state’s landscape on two wheels. Wheel Fever: How Wisconsin Became a Great Bicycling State By Jesse J. Gant and Nicholas J. Hoffman ; Foreword by David Herlihy Paperback: $24.95 ISBN: 978-0-87020-613-9 https://www.wisconsinhistory.org/whspress/

Friends of the 400 State Trail, Inc.

The 400 State Trail offers 22 miles of family bike riding and is known as Wisconsin’s most beautiful bike trail. Please enjoy the communities of Reedsburg, LaValle, Wonewoc, Union Center and Elroy which are located on the trail. The Trail Headquarters are located at the renovated Reedsburg Depot and is the office for the Reedsburg Chamber of Commerce at 240 Railroad Street, Reedsburg, Wi. The 400 State Trail is the southern most part of Bike4Trails 101 miles of connected bike trails.

Something Different. Every Day!


Tour Da Goose Bike Ride

June 25, 2016
Watertown, WI
All proceeds go to the Watertown Area Cares Clinic, a community owned free health clinic
12, 22, 42, 62 and 102 mile routes starting and ending at Riverside Park in Watertown. Great routes - gently rolling hills, wonderful scenery! Live music, great food, raffle and lots of fun.
Register online! www.TourdaGoose.com

Ride to Read

Bike Ride August 13, 2016 Saturday, August 13, 2016 is Portage Kiwanis's 5th annual Ride to Read - Bike Ride Fundraiser. Please join the Portage Kiwanis Club in their Metric Century "Ride to Read" fundraiser pedaling through scenic Amish country with 4 routes available, 15, 30, 45 or 62 miles. The proceeds of this fundraiser will be used to purchase books for children. Start Location is from the Columbia County Fairgrounds / Veteran’s Memorial Field Portage, (only 35 miles north of Madison) WI. Pre-registration is $25 Included in the registration fee: Continental breakfast, great desserts, and a sandwich after your ride Excellent rest stops with food, beverages, and restroom facilities; SAG support will be patrolling the route and available by cell phone Well marked routes and route map Complimentary gift to the first 100 bikers REGISTER On-Line www.kiwanisridetoread.com Contact Information: ridetoread@gmail.com or call (608) 742-8841

Sparta Area Chamber of Commerce

9tf1Ap3wVxpVzKnttt8ppcwLjV3l_jxZTrdpA4lQAD8 Welcome to Sparta, “America’s Bicycling Capital”, nestled in the beautiful rolling hills of Western Wisconsin’s Driftless Region.  Once known for the healing powers of the local artesian springs, Sparta is now most recognized as the “Bicycling Capital of America”, based on the fact that it is part of “America’s first Rails to Trails” project; the first rail bed to be converted to bike trail is between Elroy and Sparta. Over 60,000 visitors enjoy the Elroy-Sparta and La Crosse River State Bike Trails.  The Elroy-Sparta trail is a 32-mile ride through spectacular foliage and topography.  It passes over 33 trestles and through tree cavernous tunnels, one of which is almost a mile long.  The La Crosse River Trail offers an additional 22 miles of biking pleasure and parallels the La Crosse River.  Prairie remnants farmlands, trout streams and hardwood forests are found along the trail. Sparta offers a variety of attractions.  Explore the scenery while in the saddle riding horseback or by fishing the area’s best trout streams & hunting on more than 15,000 acres of public land.  Experience the breath taking views by canoeing & kayaking on the La Crosse River or Perch Lake, swish through the snow while skiing our groomed trails or hills & take in the rich history when you visit the local museums & Victorian homes. Enjoy the local shopping & wine & dine in the comfort of Sparta’s restaurants. bikesparta.com Phone: 888-354-BIKE (2453)  

NEW - Will to Ben Bike Tour (second year) - October 8-14, 2016

Starting from Port Byron, Illinois's Will B. Rolling statue and ending at the Ben Bikin' statue in Sparta, WI, Will B. Rolling to Ben Bikin' Bike Tour is the only bi-state bicycle tour through the driftless region in the beautiful colors of early fall and will be one of the most challenging in the Midwest. You'll cycle for 6 days and cover approximately 300-miles, with additional routes available at stopping towns for the cyclist that wants more for over 300 miles of routes. Whether you are a recreational cyclist looking for a sense of accomplishment or an athlete looking to challenge yourself and improve your cycling skills, Will B. Rolling to Ben Bikin' Bike Tour has something for you. You'll gain a new level of satisfaction and self-confidence as you ride with new friends along the way! willtoben.com  

Weekend Wisconsin Bike Tours

Weekend Wisconsin Bike Tours Photo 1 22222222222Bike tours aren’t just for the hardcore cyclist anymore. Our active weekend getaways are suited for all levels of cyclists, as we use the bicycle to explore the best parts of Wisconsin. We tour breweries, visit local cheese shops, kayak down rivers, and much more. In other words, we have some pretty epic weekends. Wisconsin offers some of the best cycling in the nation with its beautiful low-traffic rural roads and extensive system of bike trails. Our trips take full advantage of this to give you an all-around experience like no other.
Our supported and guided weekend bicycle tours visit Wisconsin’s top destinations, always staying at highly-rated B&Bs and hotels. We meticulously plan and test the routes to ensure you’re biking only the best rural roads and bike trails. You can be assured that every detail is taken care of so you can focus on the beer and the cheese. Our tours are perfect for friends’ weekends, a couple’s getaway, and family trips. Have a group of 6 or more? We’ll build a trip just for you! Check out our website for more information at www.wisconsinbiketours.com
2016 Tours
Madison - June 17-19, 2016 - From $599 per person
Albany/New Glarus - July 15-17, 2016 – From $529 per person
Door County - August 12-14, 2016 – From $629 per person
Check out our website for more information at www.wisconsinbiketours.com


Hop Head Bike Tours

Madison Brewery Bike Tours will be back in the Spring of 2015!

Learn, Explore & Sample Madison's Finest Craft Brews by Bicycle
Join Hop Head Beer Tours & Machinery Row Bicycles on a unique experience that combines the cool scenery of Madison bike paths with professionally guided beer sampling, local culture, and VIP back-room brewery tours. This is NOT a Pub Crawl or a Party on Two Wheels. This is a custom, eco-friendly, safe way to sample and learn about Madison History & Craft-Beer, take in beautiful city scenery, and meet new people in the process. Each Bike Tour features three distinct craft breweries and a selection of local microbrews for your enjoyment. Our Bike Tours are easy paced 90% on bike trails and designed for your comfort and relaxation. Tours do include light exercise and require physical fitness and some cardiovascular stamina. Some routes share the road with motor vehicle traffic and although are designed to be the safest possible, you must be comfortable being passed by auto traffic.
Tel: 608 467 5707 - Email: info@hopheadbeertours.com www.hopheadbeertours.com

Windworker Studio: Windflower Kinetic Garden Sculptures

Windflowers are kinetic garden windmills made from recycled bicycle rims and LDPE plastic, plumbing hardware and a sturdy garden stake. Each Windflower resembles a real flower. Windflowers spin with fade-resistant durability, providing hours of delight and endless entertainment. The beauty of every Windflower kinetic garden sculpture is in its simplicity and almost constant movement. Even when still, your Windflower will be a vibrant focal point in your Zen garden oasis or yard. You and your friends will agree, this is no ordinary garden windmill.  For a preview and videos, visit www.WindworkerStudio.com.


Sponsored Race Teams


Madcity Velo

The MadCity Velo Club is based in the Madison, Wisconsin, area for cyclists who enjoy racing, training, and commuting. The MadCity Velo Club is based in the Madison, Wisconsin, area for cyclists who enjoy racing, training, and commuting. They participate primarily in the Wisport, WCA, and ABR series events. Some of their members also do WORS events and triathlons. They like to ride together, and have 2 club rides a week, typically, focusing on training, skills, and camaraderie. We accommodate a large range of racers, from state champs to first timers. They strive to be a welcoming point of entry into the world of bike racing, and a place where recreational racers are supported and encouraged throughout their sporting lives. Feel free to check out more information about the club or race results for both WI Sport and WCA events

Brazen Dropouts

The Brazen Dropouts racing club is a member of the USAC based in Madison, Wisconsin. They consist of a diverse group of racers who take racing seriously but not too seriously, and they host a number of events throughout the year, too, including the Bicycle Swap in January, the Wheels On Willy Criterium in May, practice criteriums and time trials during the season, and cyclocross events in the Fall. Read more...

Great Dane

Great Dane Velo Club is an organization of elite cyclists. Members compete regionally as well as nationally in road cycling events. As a team, Great Dane Velo Club provides recognition to its sponsors through participating in races, local community events, and as moving billboards. Programs and events the Great Dane Velo Club has promoted includes the State Road Race Championships and the GDVC Spring Criterium Series. Read more...

Amy's Playgroup

We are a TRI team based primarily in and around the Madison, WI area but have “branches” reaching as far as Milwaukee, San Diego, North Carolina and Japan! Our motto: Train Hard, Race Hard, Play Hard. We train for and participate in triathlons, ultra distance running events, road and mountain bike racing, first time tris, Ironman Kona , swimming across lakes, mixing the world’s best margaritas, soaking in hot tubs, dancing at parties, sipping drinks in the pool...Read more...

See Your Organization Here!

We want to bring everyone involved with the Midwest Bicycle Sale and Show together. Please contact us to bring your organization to the Midwest Bicycle Show and Sale and get mentioned on this page.

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