Satisfaction Guarantee

We have been selling bicycles and cycling equipment in Madison for over 30 years. During that time we have served thousands of cyclists, from world class professionals to little tykes on their first bike with training wheels. We have built our business by making every effort to give the best customer service we possibly can. We believe that most of the time we do a great job, but there may be instances we don't deliver the highest level of customer satisfaction with our products or our services — after all, we're only human.

Fit Guarantee

Budget Bicycle Center of Madison guarantees that every bike we sell will fit you perfectly. If you feel for any reason that your new bike does not feel right, bring it back within the first 30 days and we will gladly refit you for free.

A Great New Bicycle Starts With Great Assembly

With any new bicycle purchase, we include the Budget Bicycle Extras Package to assure your bike will function as if it was brand new for the lifespan of the bicycle.

Bicycles come into bike shops from manufacturers in a box, roughly 2/3 assembled. Most bike shops will finish the assembly — attaching the handlebars, pedals, front wheel, and seat/seatpost, then airing up the tires, adjusting shifting and brakes, checking the bearing adjustment, and setting the bike out for sale. While this is an accepted practice, and yields a safe, ready-to-ride bike, we feel it isn't enough.

At Budget Bicycle Center, we go the extra mile when assembling new bicycles. Each bike is taken out of the box, put in a work stand, and re-built from the ground up. Instead of simply "finishing the build," we actually disassemble the bicycle, check for proper installation and adjustment of every component, then put it back together piece by piece. This process takes considerably longer than a traditional assembly, but we feel it's worth the extra effort in the long run.

We Do the Extra Little Things

Like lubricating your shift and brake cables to keep them rust-free and running smoother for longer. This might not be something you notice right away, but it makes a huge difference down the road. Our labor-intensive assembly process means that every component has been checked for proper threading and lubrication. By taking the extra time up front, we catch about 75% of warranty issues before the bike is ever ridden — saving us time in warranty repairs down the road, and saving you the trouble of bringing a defective product back.

After each bike is assembled by one of our professional mechanics, a shop manager double-checks the assembly and signs off on the bicycle's tag, approving it. Finally, owner Roger Charly personally test rides the bicycle, giving it final approval for sale. No bicycle ever sees our sales floor before this process is finished. While many shops will spend 45 minutes putting a bike together, a Budget Bicycle Center assembly takes around 2–3 hours.

Because we put so much more effort into our assembly, we proudly stand behind our work, giving you more included service and warranty than anyone else.

Included With All New Bicycle Purchases — Free!

• 2 free tune-ups, with no expiration date.
• Lifetime warranty covering the complete bicycle — frame and all original components included. If you do have a warranty issue or defective part, all labor is free to correct the problem.
• Lifetime free adjustments: any minor adjustment made to your bicycle is free for as long as you own it — minor shifting or brake adjustments, minor fit adjustments, and the like. The basic rule of thumb: if it's something we can adjust while you wait, it's free.
• 25% off all labor charges on your new bicycle, forever — tune-ups after your 2 freebies, wheel truing, and any adjustment not already covered for free. This discount never expires.

Free Customization

If you think you've found the bike for you, but the seat just isn't comfy enough, don't fret! We'll replace it with a different one for free. In fact, nearly any part of a new bicycle can be swapped out for another of like value at no extra charge. Want a softer saddle? A different tire tread or width? Want your handlebars more upright? These are all examples of routine bike customization that we do for you at no charge, often while you wait.

Want a fancier seat? We'll give you the value of the stock saddle in store credit toward the purchase of an upgraded seat. We'll do this with nearly any part of a new bicycle you'd like to upgrade at the time of purchase. Thought your seat would work, but found out it was uncomfortable after a few rides? No problem — as long as it comes back to us in the same condition, we'll still swap it at no extra charge.

For more information, call (608) 251-8413. Used bike purchases are excluded from the New Bicycle Extras Package above.